Bitcoin-only
Self-custody
Built for long-term savings
Own your Bitcoin. Simply.
ruubi makes Bitcoin simple — buy in minutes, save automatically, and keep full control of your money in self-custody
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Coming Soon
Built for transparency, designed for confidence.
Bitcoin-only
Focused. No distractions. Just Bitcoin.
Self-custody
You stay in control of your funds.
Transparent pricing
No hidden fees. Ever.
Built for Europe
Designed for global scale
Bitcoin-backed loans
Unlock liquidity without selling your assets.
Coming Soon
A smarter way to invest in Bitcoin.
Buy in seconds
Get Bitcoin in just a few taps — no complexity.
Automate your growth
Set recurring purchases and build over time (DCA).
Your wallet. Your control.
Send Bitcoin directly to your own wallet.
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Why people choose ruubi
Two cards showing Bitcoin auto buys: weekly 4 buys, 0.00162134 BTC, +4.89%; monthly 2 buys, 0.00182214 BTC, +2.55%.
You own your Bitcoin
Full control. No intermediaries.
No unnecessary features
No trading noise. Just what matters.
Digital cards showing Weekly Auto Buy 4 buys 0.00162134 BTC +4.89% and Monthly Auto Buy 2 buys 0.00182214 BTC +2.55%.
Two cards showing auto buy plans with total BTC amount and performance percentages for weekly and monthly buys.
Clean, modern experience
Designed to be simple and intuitive.
Two cards showing weekly and monthly auto buy of BTC with totals and performance percentages.
Turn your money into Bitcoin. Automatically.
Set a plan. We do the rest. Your Bitcoin grows over time.
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You own your Bitcoin. Always.
ruubi never holds your funds.
We connect directly to your wallet — giving you full control at all times.
You control your keys
Only you have access to your Bitcoin.
Direct to your wallet
Bitcoin goes straight to your wallet — no middleman.
Your data stays yours
Collect only what’s necessary.
Recover anytime
Restore your wallet with your 12-word backup.
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Earn together. Stack together.
Turn your network into a Bitcoin income stream. Earn on every buy your friends make - automatically. Start early. Earn on every future transaction.
Earn continuously
Get a share of every transaction - not just once.
Shared benefits
Your friends save on fees. You earn on every buy.
Grow over time
The more your network stacks, the more you earn.
No limits
Unlimited invites. Unlimited upside.
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Self-custody. Made simple. Buy Bitcoin and hold it yourself — no intermediaries.
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Coming Soon
Use your Bitcoin. Without selling it.
We’re building a simple way to access liquidity using your Bitcoin — while keeping full ownership.
Get liquidity
Borrow without selling your Bitcoin.
Your Bitcoin stays yours
Your BTC is used as collateral — not sold.
Stay exposed
Benefit if Bitcoin goes up.
Transparent risk
Clear terms. No hidden surprises.
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Coming Soon
Start your Bitcoin journey — the simple way.
Be among the first to try ruubi when we launch.
Join the waitlist
By joining the waitlist, you agree to receive product updates and marketing communications from ruubi. You can unsubscribe at any time.
Thank you! Your submission has been received!
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FAQ
Everything you need to know
What is ruubi?
ruubi is a simple app to buy Bitcoin directly to your own wallet. ruubi is designed for anyone, even without crypto experience.
How to buy Bitcoin?
Go to the 'Buy' tab, select the amount and payment method. The BTC will be credited after the transaction is confirmed.
What is Self-Custody?
This means that only you own your private keys. We do not have access to your funds.
How do commissions work?
We charge a fixed 1% commission for purchase/sale. The network fee depends on the load of the Bitcoin network.
Why do I need KYC?
Verification is necessary to comply with regulations and increase limits on transactions with fiat.
Have questions or feedback?
We’d love to hear from you.
Contact us
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Own your Bitcoin. Simply.
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